Customer Experience 3
Customer Experience 3 by Naeem Arif, published by Writing Matters Publishing in 2021, offers a comprehensive exploration of customer experience strategies through the insights of 28 international professionals in the field. This edition, comprising 296 pages and written in English, presents current best practices and principles aimed at enhancing impact and visibility in customer relations.
Readers will find a wealth of knowledge on various topics, including customer-centric culture, CX design and improvement, and metrics for measuring customer experience. The contributions from experienced CX experts provide valuable strategies and insights for organizations looking to adopt effective customer experience practices. This volume serves as a resource for professionals seeking to elevate their understanding and implementation of customer experience principles.
Official synopsis Publisher
28 international customer experience (CX) professionals share their current best-thinking, strategies and insights for achieving impact and visibility using world-class, best-practice CX principles.
Editors: Naeem Arif, Andrew Priestley.
Contributors are experienced, qualified CX experts including Neil Skehel (Foreword), Richard Jordan, Sirte Pihlaja, Laura Tengerdi, Stephanie Linville, Francesca Tempestini, Sharon Boyd, Mohamad El-Hinnawi, Marc Karschies, Sandra D P Thompson, Robert Azman, David Wales, Serena Riley, Anita Ellis, Miles Courtney-Thomas, Gabriela Geeson, James Brooks, Daniel Dougherty, Olga Potaptseva, Joanna Carr, Edward Mei, Thomas Fairbairn, Nick Lygo-Baker, Olivier Mourrieras, Gustavo Imhof, Jessica Noble, Gregorio Uglioni, Mandisa Makubalo and Anna Noakes Schulze.
Topics include: Customer centric culture
Organisation adoption and accountability
VoC insight and understandings
CX design and improvement
CX metrics, measurement and ROI
CX strategy
This is the anticipated follow-up third volume packed with frontline experience, insight and value for professionals wanting to dramatically enhance the customer experience in their organization.
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