Proactive Selling Control the Process–win the Sale
Proactive Selling: Control the Process–Win the Sale by William Miller, published by AMACOM in 2012, is a second edition that spans 238 pages. This book addresses the gap between sales strategies and actual performance by emphasizing the importance of tactical approaches when engaging with customers. It presents methods that encourage sales professionals to adopt a proactive mindset, focusing on understanding the customer’s perspective to effectively guide them toward a decision.
Readers will discover 27 practical tactics and tools designed to enhance their selling skills, regardless of the product or service offered. The book covers essential topics such as consumer behavior, customer relations, and effective communication strategies. New chapters delve into understanding buyer motivations, crafting impactful messages, and leveraging technology to optimize sales processes. This edition aims to equip sales professionals with the necessary skills to improve their effectiveness and drive better results in their sales efforts.
Official synopsis Publisher
Your sales strategy is great, but your numbers just aren’t. Why the discrepancy? Because no amount of strategizing will help when you’re face to face with a customer. What you need are tactics–what to say, when to act, what to do. Tactics require you to think like a customer and adopt a proactive approach to selling that is always one step ahead, consciously moving the customer to a decision.
Skip Miller’s updated sales classic offers a fresh approach to understanding the customer’s perspective and controlling the sales process. His methods work no matter what you’re selling, who you’re selling to, or which sales strategy you use. That’s because the 27 tactics and tools in ProActive Selling are practical, flexible, and targeted on improving your skills. You’ll learn to:
– Focus on how people buy, not on how you should sell.
– Create a powerful sales introduction on every sales call.
– Master the seven qualification questions.
– Get rid of “maybes” from the sales funnel.
– Speak the right language to the right level of buyer.
– Increase your average selling price per order.
– Take control and get the buyer to follow your lead.
New and updated chapters help you:
– Understand what motivates your buyer, and whether the deal is likely to go dark.
– Craft voicemail messages that generate 30%-40% callback rates.
– Master the business value conversation that senior executives like to hear.
– Quantify the value of your product or service, and build a sense of urgency from the onset.
– Disqualify prospective buyers who aren’t worth the effort, and free up more time for qualified prospects.
– Use technology (e.g., cloud, video, social media, and more) to generate leads and shorten sales cycles.
– And much more.
William “Skip” Miller is president of M3 Learning, a sales development company, and an instructor for numerous AMA sales management training programs. He is the author of ProActive Sales Management and More ProActive Sales Management, and co-author of Knock Your Socks Off Prospecting. He lives in Los Gatos, California.
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