The Manager’s Guide to Distribution Channels
The Manager’s Guide to Distribution Channels by Linda Gorchels, published by McGraw-Hill Professional on May 7, 2004, is a comprehensive resource designed for managers and decision-makers in the realm of channel management. This edition, consisting of 225 pages, addresses the critical role that distribution channels play in a firm’s competitive strategy, highlighting the significant impact that missteps can have on both financial outcomes and career trajectories.
Readers will find a blend of practical tools and strategies aimed at refining channel approaches and managing distribution relationships effectively. The book includes self-assessment tools alongside real-world cases and examples, providing a balanced perspective that combines actionable insights with hands-on tactics. Covering topics such as marketing, retailing, and advertising, this guide serves as a valuable reference for those looking to enhance their understanding of channel management in the business and economics landscape.
Official synopsis Publisher
Channel management has become one of the most important components of a firm’s competitive strategy, with mistakes often costing companies millions–and channel managers their careers. The Manager’s Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
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