Tag: Advertising & Promotion

  • The Social Media Bible Tactics, Tools, and Strategies for Business Success — Lon Safko

    The Social Media Bible Tactics, Tools, and Strategies for Business Success — Lon Safko

  • The Data Driven Leader A Powerful Approach to Delivering Measurable Business Impact Through People Analytics — Jenny Dearborn

    The Data Driven Leader A Powerful Approach to Delivering Measurable Business Impact Through People Analytics — Jenny Dearborn

  • Strategic Internet Marketing How the Smartest Real Estate Brokers Crush Their Local Competition — Lee Kindig

    Strategic Internet Marketing How the Smartest Real Estate Brokers Crush Their Local Competition — Lee Kindig

  • Goodvertising Creative Advertising That Cares — Thomas Kolster

    Goodvertising Creative Advertising That Cares — Thomas Kolster

  • The Global Advertising Regulation Handbook — Mary Alice Shaver

    The Global Advertising Regulation Handbook — Mary Alice Shaver

  • Brand Positioning Connecting Marketing Strategy and Communications — Erik Kostelijk

    Brand Positioning Connecting Marketing Strategy and Communications — Erik Kostelijk

  • From Chinese Brand Culture to Global Brands Insights from aesthetics, fashion and history — W. Zhiyan

    From Chinese Brand Culture to Global Brands Insights from aesthetics, fashion and history — W. Zhiyan

  • Making Money from Copywriting An Insider Guide to Setting Up and Running Your Own Copywriting Business — Jason Deign

    Making Money from Copywriting An Insider Guide to Setting Up and Running Your Own Copywriting Business — Jason Deign

  • The New Rules of Marketing and PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly — David Meerman Scott

    The New Rules of Marketing and PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly — David Meerman Scott

  • Advertising, Promotion and Marketing Communications — Alvin Moran

    Advertising, Promotion and Marketing Communications — Alvin Moran

  • Private Label Turning the Retail Brand Threat Into Your Biggest Opportunity — Keith Lincoln

    Private Label Turning the Retail Brand Threat Into Your Biggest Opportunity — Keith Lincoln

  • Scientific Advertising — Claude C Hopkins

    Scientific Advertising — Claude C Hopkins

  • International Event Management Bridging the Gap Between Theory and Practice — Hugues Séraphin

    International Event Management Bridging the Gap Between Theory and Practice — Hugues Séraphin

  • New Patient School The How To Guide For Converting More Leads Into Patients — Sam Carlson

    New Patient School The How To Guide For Converting More Leads Into Patients — Sam Carlson

  • Social Media Strategy Marketing, Advertising, and Public Relations in the Consumer Revolution — Keith A. Quesenberry

    Social Media Strategy Marketing, Advertising, and Public Relations in the Consumer Revolution — Keith A. Quesenberry

  • The Routledge Handbook of Positive Communication Contributions of an Emerging Community of Research on Communication for Happiness and Social Change — José Antonio Muñiz Velázquez

    The Routledge Handbook of Positive Communication Contributions of an Emerging Community of Research on Communication for Happiness and Social Change — José Antonio Muñiz Velázquez

  • Hegarty on Advertising Turning Intelligence Into Magic — John Hegarty

    Hegarty on Advertising Turning Intelligence Into Magic — John Hegarty

  • Customer.Community Unleashing the Power of Your Customer Base — Drew Banks

    Customer.Community Unleashing the Power of Your Customer Base — Drew Banks

  • The Invisible Computer Why Good Products Can Fail, the Personal Computer is So Complex, and Information Appliances are the Solution — Donald A. Norman

    The Invisible Computer Why Good Products Can Fail, the Personal Computer is So Complex, and Information Appliances are the Solution — Donald A. Norman

  • Marketing Research and Modeling: Progress and Prospects A Tribute to Paul E. Green — Yoram Wind

    Marketing Research and Modeling: Progress and Prospects A Tribute to Paul E. Green — Yoram Wind