The Product Manager’s Field Guide
The Product Manager’s Field Guide by Linda Gorchels, published by McGraw-Hill Professional on May 19, 2003, is a comprehensive resource for product managers. This edition spans 228 pages and is presented in English. The book expands upon the author’s previous work, providing an in-depth look at the responsibilities of product managers while focusing on essential skills and competencies that enhance performance.
Readers will find practical tools and exercises covering various functions, including marketing, planning, forecasting, and new product development. The guide includes step-by-step instructions for activities aimed at monitoring and assessing product-planning efforts, making it a valuable addition for those in the fields of business and economics, particularly in marketing and sales.
Official synopsis Publisher
The ideal companion to the author’s bestselling The Product Manager’s Handbook, The Product Manager’s Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
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