Marketing An Introduction
Marketing An Introduction by Gary Armstrong is published by Pearson in April 2012 and spans 650 pages. This edition serves as a resource for undergraduate Principles of Marketing courses, introducing marketing concepts through the lens of creating value for customers. The text emphasizes the importance of customer value in developing effective marketing strategies, supported by real-world examples and information.
Readers will find a focus on the processes of creating and capturing customer value, which are central to successful marketing practices. This book does not include access to MyMarketingLab, but it can be complemented by the online homework and tutorial system for additional support. The content is designed to engage students and provide a foundational understanding of marketing principles, making it a useful tool for those studying the subject.
Official synopsis Publisher
Were you looking for the book with access to MyMarketingLab? This product is the book alone and does NOT come with access to MyMarketingLab. Buy Marketing: An Introduction, plus MyMarketingLab with Pearson eText: Global Edition, 11/e (ISBN 9780273767282) if you need access to the MyLab as well, and save money on this brilliant resource.
For undergraduate Principles of Marketing courses.This best-selling, brief text introduces marketing through the lens of creating value for customers.Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.
Need extra support?
This product is the book alone, and does NOT come with access to MyMarketingLab.
This title can be supported by MyMarketingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor’s course.
You can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyMarketingLab: Marketing: An Introduction, plus MyMarketingLab with Pearson eText: Global Edition, 11/e (ISBN 9780273767282). Alternatively, buy access online at www.MyMarketingLab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
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