Marketing: An Introduction
“Marketing: An Introduction” by Gary Armstrong is an informative resource published by Pearson College Div in 2006. This 8th edition, available in English, spans 122 pages and provides insights into contemporary marketing strategies. The book emphasizes the importance of customer value as a central element in developing effective marketing approaches.
Readers will find a comprehensive exploration of key marketing concepts, focusing on how understanding customer needs shapes successful marketing strategies. The content is tailored for those studying the principles of marketing, making it a relevant addition for students and professionals alike. This edition presents foundational ideas that are crucial for grasping the dynamics of the marketing field.
Official synopsis Publisher
For the Principles of Marketing course.
Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.
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