Listen First – Sell Later
Listen First – Sell Later by Bob Poole, published by Liverpool Press in 2009, is a 152-page exploration of communication and relationships within the context of selling and marketing. This book addresses a wide audience, including entrepreneurs, students, and retirees, emphasizing that everyone engages in selling and marketing in various aspects of life. It provides insights into how effective communication can enhance connections with customers, colleagues, and even family members.
Readers will find practical guidance on improving their interpersonal skills and understanding the importance of listening in sales and marketing. The book discusses how to persuade others and convey messages effectively, making it relevant for anyone looking to enhance their communication abilities. With a focus on leadership and relationship-building, this edition serves as a resource for those seeking to navigate the complexities of selling in both personal and professional contexts.
Official synopsis Publisher
This is a book for people who sell (whether they know it or not). It’s for people who own their own business and people who are just starting out. It’s a book about communication and relationships, which means that you can use it to connect with your customers, bosses, employees, children, and parents, too. If you volunteer for a cause you’re passionate about, or if you’ve got a great idea but you don’t know how to start marketing it, this book will help you. This book is for entrepreneurs, politicians, venture capitalists, students, job-seekers, and retirees looking for a new beginning. In short, it’s a sales and marketing book for everyone-because every one of us is selling and marketing all the time. Any time you try to persuade someone else to your point of view, you are selling something. Any time you need to get your message across to others, you’re a marketer. Even if you aren’t a professional salesperson, your livelihood, even your quality of life, may depend on how well you sell. And it will almost certainly depend on the substance and quality of your interactions and relationships with other people-your ability to listen. That’s why this book is for you.
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