Managing New Product and Process Development: Text and Cases
Managing New Product and Process Development: Text and Cases by Steven C. Wheelwright, published by Free Press on December 10, 1992, is a comprehensive resource that explores the critical aspects of product management. This edition spans 896 pages and is presented in English. The book argues that a company’s ability to conceive and design quality prototypes while efficiently bringing a variety of products to market is essential for maintaining a competitive edge.
Readers will find a detailed examination of principles aimed at enhancing speed and efficiency in product development. The text delves into key topics such as new product management and production planning, providing insights that are relevant for professionals in the field. This edition serves as a valuable guide for understanding the dynamics of product management in a competitive landscape.
Official synopsis Publisher
Argues that a company’s capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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