Tag: PRODUCT MANAGEMENT

  • The PDMA Handbook of New Product Development, Second Edition — Kenneth B. Kahn

    The PDMA Handbook of New Product Development, Second Edition — Kenneth B. Kahn

  • Strategic Brand Management — Richard Rosenbaum-Elliott

    Strategic Brand Management — Richard Rosenbaum-Elliott

  • Managing New Product and Process Development: Text and Cases — Steven C. Wheelwright

    Managing New Product and Process Development: Text and Cases — Steven C. Wheelwright

  • Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena — Brian H. Murray

    Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena — Brian H. Murray

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes — Margaret Mark

    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes — Margaret Mark