Consumer Social Values
Consumer Social Values by Eda Gurel-Atay, published by Routledge in 2019, explores the significance of social values in shaping consumer behaviors and judgments. This edition spans 278 pages and is presented in English. The book aims to enhance the understanding of consumer social values and their impact within the global marketplace, drawing on a diverse range of contributions from various academic fields.
Readers will find a comprehensive examination of social values through cross-cultural research, incorporating methodologies such as surveys, ethnography, and neuroscience. The text delves into key topics including values and choice, the relationship between goals and motives, and the measurement of values in specific industries. This collection serves as a valuable resource for those engaged in consumer psychology and marketing communications, offering insights into the complex interplay between social values and consumer behavior.
Official synopsis Publisher
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.
With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries.
Consumer Social Valuesis an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.
ion and personality; value measurement and values related to specific services and industries.
Consumer Social Valuesis an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.
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