Books like Consumer Social Values

#1

Practical Digital Marketing and AI Psychology How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

J. Jonathan Gabay

Themes: Consumer Behavior • Advertising & Promotion • Applied Psychology

#2

Alchemy The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

Themes: Consumer Behavior • Advertising & Promotion • Marketing

#3

Consuming Atmospheres Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

Chloe Steadman

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#4

Consumer Education (RLE Consumer Behaviour) A Handbook for Teachers

Marion Giordan

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#5

The Abusive Customer Breaking the Silence Around Customers’ Aggressive Behavior

Ivaylo Yorgov

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#6

Consumer Behaviour A Practical Guide

Gordon R. Foxall

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#7

The Psychology of Design Creating Consumer Appeal

Rajeev Batra

Themes: Industrial & Organizational Psychology • Advertising & Promotion • Marketing

#8

Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI

Neha Zaidi

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#9

Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth

Remi Gicquel

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#10

Stakeholder Involvement in Social Marketing Challenges and Approaches to Engagement

Kathy Knox

Themes: Consumer Behavior • Advertising & Promotion • Marketing

#11

Consumption, Psychology and Practice Theories A Hermeneutic Perspective

Tony Wilson

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#12

Brand Sense Sensory Secrets Behind the Stuff We Buy

Martin Lindstrom

Themes: Consumer Behavior • Advertising & Promotion • Marketing

#13

Truth in Marketing A Theory of Claim-evidence Relations

Thomas Boysen Anker

Themes: Consumer Behavior • Advertising & Promotion • Marketing

#14

Rocking the Ages The Yankelovich Report on Generational Marketing

J. Walker Smith

Themes: Consumer Behavior • Advertising & Promotion • Marketing

#15

All in The Future of Business Leadership

David Grayson

Themes: Consumer Behavior • Advertising & Promotion • Marketing

#16

Scientific Advertising

Claude Hopkins

Themes: Consumer Behavior • Advertising & Promotion • Marketing

#17

Start with the Story Brand-Building in a Narrative Economy

Kristian A. Alomá

Themes: Consumer Behavior • Advertising & Promotion • Marketing

#18

Brand Beauty Unleashed The Value of Aesthetics in Marketing

Roberto Álvarez del Blanco

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#19

Consumer Psychology Theories & Applications

Hazel H. Huang

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#20

Consumer Culture, Branding and Identity in the New Russia From Five-year Plan to 4×4

Graham H. Roberts

Themes: Consumer Behavior • Advertising & Promotion • Marketing

#21

The New Customer Experience Management Why and How the Companies of the Future Address Their Customers’ Needs Proactively

Ivaylo Yorgov

Themes: Industrial & Organizational Psychology • Consumer Behavior • Marketing

#22

The Strategic Use of Stories in Organizational Communication and Learning

Terrence L. Gargiulo

Themes: Industrial & Organizational Psychology • Marketing • Research

#23

Invisible Influence The Hidden Forces that Shape Behavior

Jonah Berger

Themes: Consumer Behavior • Marketing • Research

#24

Carrots and Sticks Unlock the Power of Incentives to Get Things Done

Ian Ayres

Themes: Consumer Behavior • Marketing • Research