Read-alikes and related books

Books like Contagious Why Things Catch On

If you loved Contagious Why Things Catch On by Jonah Berger, this shelf of 24 books shares the same pull — rooted in Consumer Behavior, Advertising & Promotion, Marketing, and Business & Economics.

Consumer Behavior Advertising & Promotion Marketing Business & Economics

Top related books to Contagious Why Things Catch On

Handpicked for thematic and literary overlap — the best shelf companions to Contagious Why Things Catch On.

Stakeholder Involvement in Social Marketing Challenges and Approaches to Engagement — Kathy Knox

Stakeholder Involvement in Social Marketing Challenges and Approaches to Engagement

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Scientific Advertising — Claude C. Hopkins

Scientific Advertising

Claude C. Hopkins

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Quantum Marketing Mastering the New Marketing Mindset for Tomorrow’s Consumers — Raja Rajamannar

Quantum Marketing Mastering the New Marketing Mindset for Tomorrow’s Consumers

Raja Rajamannar

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Brand Sense Sensory Secrets Behind the Stuff We Buy

Martin Lindstrom

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Real Time Preparing for the Age of the Never Satisfied Customer — Regis McKenna

Real Time Preparing for the Age of the Never Satisfied Customer

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Truth in Marketing A Theory of Claim-evidence Relations — Thomas Boysen Anker

Truth in Marketing A Theory of Claim-evidence Relations

Thomas Boysen Anker

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Think Like a Brand, Not a Bank 5 Practical Strategies to Unlock Innovation, Connect with Customers, and Grow

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Consumer Culture, Branding and Identity in the New Russia From Five-year Plan to 4×4 — Graham H. Roberts

Consumer Culture, Branding and Identity in the New Russia From Five-year Plan to 4×4

Graham H. Roberts

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Alchemy The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life — Rory Sutherland

Alchemy The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Marketing to Women How to Understand, Reach, and Increase Your Share of the World’s Largest Market Segment — Marti Barletta

Marketing to Women How to Understand, Reach, and Increase Your Share of the World’s Largest Market Segment

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Viral Loop The Power of Pass-it-on — Adam L. Penenberg

Viral Loop The Power of Pass-it-on

Adam L. Penenberg

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Start with the Story Brand-Building in a Narrative Economy

Kristian A. Alomá

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Practical Digital Marketing and AI Psychology How to Gain Online Consumer Trust and Sales Using Technologies and Psychology — J. Jonathan Gabay

Practical Digital Marketing and AI Psychology How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

J. Jonathan Gabay

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Hispanic Market Power America’s Business Growth Engine — Isaac Mizrahi

Hispanic Market Power America’s Business Growth Engine

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Rocking the Ages The Yankelovich Report on Generational Marketing — J. Walker Smith

Rocking the Ages The Yankelovich Report on Generational Marketing

J. Walker Smith

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Consumer Social Values — Eda Gurel-Atay

Consumer Social Values

Themes: Consumer Behavior • Advertising & Promotion • Marketing

All in The Future of Business Leadership — David Grayson

All in The Future of Business Leadership

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Consumption and Spirituality — Diego Rinallo

Consumption and Spirituality

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Promotional Marketing How to Create, Implement and Integrate Campaigns that Really Work — Roddy Mullin

Promotional Marketing How to Create, Implement and Integrate Campaigns that Really Work

Themes: Consumer Behavior • Advertising & Promotion • Marketing

Invisible Influence The Hidden Forces that Shape Behavior — Jonah Berger

Invisible Influence The Hidden Forces that Shape Behavior

Themes: Consumer Behavior • Marketing • Business & Economics

Corporate Law and the Theory of the Firm Reconstructing Corporations, Shareholders, Directors, Owners, and Investors — Wm. Dennis Huber

Corporate Law and the Theory of the Firm Reconstructing Corporations, Shareholders, Directors, Owners, and Investors

Wm. Dennis Huber

Themes: Consumer Behavior • Advertising & Promotion • Business & Economics

Elite China Luxury Consumer Behavior in China — Pierre Xiao Lu

Elite China Luxury Consumer Behavior in China

Themes: Consumer Behavior • Advertising & Promotion • Business & Economics

The Hidden Persuaders — Vance Packard

The Hidden Persuaders

Themes: Consumer Behavior • Advertising & Promotion • Business & Economics

Effective SEO and Content Marketing The Ultimate Guide for Maximizing Free Web Traffic — Nicholas Papagiannis

Effective SEO and Content Marketing The Ultimate Guide for Maximizing Free Web Traffic

Nicholas Papagiannis

Themes: Consumer Behavior • Advertising & Promotion • Business & Economics

A curated shelf of 24 read-alikes for Contagious Why Things Catch On by Jonah Berger — spanning Consumer Behavior, Advertising & Promotion, Marketing and featuring authors such as Kathy Knox, Claude C. Hopkins, Raja Rajamannar, Martin Lindstrom, and others.

More by Jonah Berger

The Catalyst How to Change Anyone’s Mind — Jonah Berger

The Catalyst How to Change Anyone’s Mind

Magic Words What to Say to Get Your Way — Jonah Berger

Magic Words What to Say to Get Your Way

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