Go-Givers Sell More
Go-Givers Sell More by Bob Burg, published by Penguin Adult on February 25, 2010, is a practical guide that builds on the principles established in the previous work, The Go-Giver. This edition, comprising 208 pages, presents an inspirational approach to overcoming real-world challenges in sales by emphasizing the importance of giving as a foundational strategy for success.
In this book, Burg and co-author John David Mann explore how adopting a Go-Giver mindset can transform the sales process. They argue that focusing on creating value for customers and cultivating trusting relationships leads to more effective selling, especially in challenging economic times. Through a variety of real-life examples, the authors provide actionable tips and strategies that can be readily implemented by anyone in sales, making it a resource for those looking to enhance their customer relations and personal growth in the business landscape.
Official synopsis Publisher
The sequel to the international bestseller The Go-Giver, applying its inspirational approach to real-world challenges.
The Go-Giver took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story�s lessons stand up to the tough challenges of everyday, real-world business.
Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as a struggle to make people do something they don�t really want to do. But that cut-throat mentality makes the process much harder than it has to be � especially in an economic downturn when customers are more suspicious and defensive than ever.
It�s far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically.
Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
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