Authentic Customer Centricity
Authentic Customer Centricity by Alkhatani Saad Zafer, published by Emerald Publishing Limited on June 30, 2015, is a comprehensive guide that presents a formula for establishing a sustainable customer-centric organization. This edition, consisting of 118 pages, explores the systematic and integrated journey necessary for achieving customer centricity, which is essential for long-term business success.
Readers will find practical insights aimed at executives seeking to transform their companies into customer-centric entities. The book emphasizes the importance of delivering a superior customer experience and fostering trusted customer relations, which can ultimately enhance profitability. Covering topics such as customer relations and organizational behavior, this work serves as a valuable resource for those looking to implement effective management strategies in their businesses.
Official synopsis Publisher
This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.
In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that result in trusted customer relations that can boost profitability. This is the book you should read if you want to deliver a superior customer experience in a sustainable way.
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