Services Marketing and Management
Services Marketing and Management by Audrey Gilmore, published by SAGE Publications on June 2, 2003, is a comprehensive exploration of how services are conceptualized, designed, and managed. This first edition spans 215 pages and is presented in English, providing a clear understanding of the multi-dimensional aspects of services. The book distinguishes itself by contextualizing services management and delivery, examining the influence of organizational structures, management styles, and internal marketing on decision-making processes.
Readers will find detailed discussions on both for-profit and not-for-profit service organizations, along with insights into service delivery. The text also addresses contemporary issues faced by services managers and speculates on future challenges in services marketing. Aimed at postgraduate and MBA students, as well as undergraduates, this book serves as a valuable resource for those studying services management and marketing within the broader fields of business and economics.
Official synopsis Publisher
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services.
Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing.
This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Publisher
Topics
FAQ
What is “Services Marketing and Management” about?
Who is the author of “Services Marketing and Management”?
When was “Services Marketing and Management” published?
What is the ISBN for “Services Marketing and Management”?
What are the book details (language, pages, edition)?
