Places Identity, Image and Reputation
“Places Identity, Image and Reputation” by Simon Anholt, published by Palgrave Macmillan UK on November 18, 2009, is a comprehensive exploration of place branding. This 1st edition, consisting of 168 pages, delves into the emerging field of practice and study surrounding how places and regions perceive themselves and convey these identities through branding strategies.
Readers will find a collection of intuitive and well-researched articles that examine the dynamics of place branding, focusing on the intersection of identity, image, and reputation. The book addresses various aspects of marketing and management within the context of international industries, including hospitality, travel, and tourism. It provides insights into how places can effectively communicate their unique characteristics and values, contributing to a deeper understanding of the role of branding in shaping perceptions.
Official synopsis Publisher
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
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