You Mean a Woman Can Open It
You Mean a Woman Can Open It by an unknown author is a thought-provoking collection published by Prion in 1999, featuring 31 pages in English. This book examines the portrayal of women in advertising from the last century to the 1970s, highlighting how these representations often prioritize sensationalism over accuracy.
Readers will find a critical exploration of the stereotypes perpetuated by advertisers, including depictions of housewives fixated on domestic duties and office girls navigating a male-dominated environment. The work delves into the humorous yet troubling caricatures that have shaped societal views on women, reflecting broader themes in business and economics, particularly in advertising and promotion.
Official synopsis Publisher
Whether using images of dizzy sex kittens to sell to the man of the house or playing on the fears of domestic inadequacy to sell to the housewife, advertising has rarely let the truth get in the way of a good story. This collection, stretching from the last century to the 1970s, shows the ad-man’s beloved caricatures of females behaviour in outrageous form – down-trodden housewives obssessed with cooking and cleaning, hare-brained office girls struggling in a man’s world, scantily-clad bimbos used to peddle everything from cars to cigars.
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