The French 75

The French 75 by John Maxwell Hamilton, published by LSU Press on April 10, 2024, is a 136-page exploration of the history and evolution of a notable cocktail. This book tracks the many lives of the French 75, a drink that originated during World War I, named by French propagandists for its powerful association with the 75 mm cannon. Hamilton delves into its journey, highlighting its resurgence at Arnaud’s Restaurant and its deep-rooted connection to New Orleans culture.
Readers will find a detailed examination of the French 75’s kaleidoscopic variety as it has transformed over the years and across different regions. The narrative encompasses themes of cooking and bartending, providing insights into the cocktail’s significance in both history and contemporary beverage culture. This edition invites readers to appreciate the rich tapestry of the French 75, making it a noteworthy addition for those interested in alcoholic beverages and cocktail history.
Official synopsis Publisher
In The French 75, John Maxwell Hamilton tracks down the many lives of this protean cocktail. The drink, named by French propagandists during World War I, was said to pack a punch as powerful as that nation’s celebrated 75 mm cannon. At the end of the century, the French 75 surfaced at Arnaud’s Restaurant and became as entrenched in New Orleans as the famed second line. Hamilton explores the kaleidoscopic variety of the French 75 over the years and across continents.
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