The Fashion System
The Fashion System by Roland Barthes, published by University of California Press in July 1990, is a reprint edition comprising 303 pages in English. This book examines the language used in fashion magazines, focusing on the structural analysis of descriptions of women’s clothing. Barthes also provides a brief history of semiology while exploring the economic factors that influence the elaborate prose found in fashion writing.
Readers will find an insightful exploration of how fashion language shapes consumer perceptions and behaviors. Barthes delves into the interplay between design and semiotics, highlighting the complexities of communication within the fashion industry. The work touches on various subjects, including linguistics and literary criticism, making it a significant contribution to the understanding of fashion as a cultural phenomenon.
Official synopsis Publisher
In his consideration of the language of the fashion magazine—the structural analysis of descriptions of women’s clothing by writers about fashion—Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: “Calculating, industrial society is obliged to form consumers who don’t calculate; if clothing’s producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.”
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