The Digital Transformation Canvas
The Digital Transformation Canvas by Marc K. Peter, published by Pearson in 2024, is a practical guide designed to assist organizations in navigating the complexities of digital transformation. This edition spans 224 pages and is presented in English, offering a structured approach to developing a comprehensive digital transformation master plan through seven distinct steps.
Readers will find a wealth of resources within this book, including multiple checklists and templates tailored for organizational use, as well as short case studies that enhance engagement with the material. The inclusion of over 80 illustrations further aids in applying the concepts discussed. The Digital Transformation Canvas focuses on fostering collaboration among teams to implement bottom-up strategies while also aligning with senior management on key initiatives, ultimately helping to identify new market opportunities and strategic projects.
Official synopsis Publisher
A practical step-by-step guide to building your digital transformation master plan
The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.
Key features include:
- multiple checklists and templates you can use in your organisation
- short case studies in each chapter to help you further engage with the subject and understand the objectives
- over 80 illustrations to support your understanding of how to apply content into practice
The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.
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