The Competitive Intelligence Playbook How to Build, Manage, and Optimize a Competitive Intelligence Program
The Competitive Intelligence Playbook by Fouad Benyoub, published by Fouad Benyoub on February 15, 2022, is a comprehensive guide that explores the significance of intelligence in shaping effective business decisions. This edition, comprising 288 pages, delves into the processes of gathering, analyzing, and sharing competitive intelligence, providing readers with the foundational elements necessary to enhance their competitive intelligence programs.
In this book, readers will discover strategies for building, managing, and optimizing competitive intelligence initiatives, with a focus on elevating these programs from tactical to strategic levels within organizations. The content emphasizes extracting maximum business value from competitive intelligence efforts, making it relevant for those interested in business and economics, strategic planning, and decision-making. This resource aims to equip professionals with the tools needed to navigate the complexities of information management in a competitive landscape.
Official synopsis Publisher
Do you believe that intelligence, not data, can shape better business decisions?
Do you want to explore how to gather, analyze, and share competitive intelligence?
Do you want to learn what it takes to build efficient competitive intelligence programs?
Then The Competitive Intelligence Playbook is for you!
In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level.
You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program.
Let the journey begin!
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