The Corporate Social Mind
The Corporate Social Mind by Derrick Feldmann, published by Fast Company Press on May 7, 2024, is a 232-page exploration of a new cultural and strategic approach to social issue engagement within companies. This book emphasizes the importance of integrating corporate social responsibility with marketing efforts to create impactful campaigns that drive public and consumer action for social change. It aims to guide corporate leaders in designing collaborative strategies that unite these crucial teams to foster initiatives that contribute positively to society.
Readers will find insights on how to cultivate a mindset that incorporates key traits into daily business practices, enabling organizations to address social issues effectively. The Corporate Social Mind illustrates how various companies have successfully implemented these strategies and offers practical guidance for leaders across industries. By leveraging their extensive experience in social issue campaigns and marketing, Feldmann and co-author Michael Seberich provide a framework for embedding social impact into the core of business operations, ultimately driving positive change in the world.
Official synopsis Publisher
One Voice, United Efforts, and a Social Mindset
The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset-one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world.
The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work.
In The Corporate Social Mind, Derrick Feldmann and Michael Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You’ll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.
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