The Complete Idiot’s Guide to E-commerce UK

The Complete Idiot’s Guide to E-commerce UK by Brian Salter, published by Que in 2000, is a comprehensive resource designed to assist readers in navigating the world of online business. This edition, written in English and spanning 344 pages, provides essential information on starting a business on the Internet, with a focus on competing effectively in the UK market.

Readers will find detailed insights into various aspects of e-commerce, including pay-as-you-go phone calls, local ISP rates, and notable local success stories such as Tescos. The book is structured into five main sections that cover fundamental topics such as the definition of e-commerce, e-marketing strategies, and effective business strategies. This guide serves as a practical tool for those looking to understand and engage with the evolving landscape of online commerce.