Telling Training’s Story Evaluation Made Simple, Credible, and Effective
Telling Training’s Story Evaluation Made Simple, Credible, and Effective by Robert O. Brinkerhoff, published by National Geographic Books on March 27, 2006, is a comprehensive guide that addresses the challenges trainers face in demonstrating the value of training and development. This 272-page book presents a straightforward evaluation method known as the Success Case Method (SCM), which focuses on analyzing participants’ firsthand accounts to assess the impact of training initiatives effectively.
Readers will find practical tools, illustrations, and checklists that facilitate the application of SCM, making it easier to identify the key factors that contribute to training success. The book emphasizes the importance of proving training’s worth to clients who prioritize bottom-line results, offering step-by-step guidelines to enhance the return on investment for learning and performance initiatives. With a focus on business and economics, this edition serves as a valuable resource for trainers looking to implement effective evaluation strategies.
Official synopsis Publisher
You know it in your gut—training and development is valuable and worthwhile. But as a trainer, you need to prove this fact over and over to clients focused on bottom-line results. While most training evaluation methods are too elaborate, too complex, too costly, too difficult to explain, or worse, produce data that nobody believes, Telling Training’s Story offers a simple, compelling way of evaluating training’s impact: The Success Case Method (SCM).
Based on careful analysis of participants’ first-person accounts of their experiences in a training initiative, SCM doesn’t just measure the impact of training, but pinpoints the very factors that make or break training success. Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for increasing the ROI of future learning and performance initiatives.
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