Tag: NEW PRODUCTS_MANAGEMENT

  • The PDMA Handbook of New Product Development, Second Edition — Kenneth B. Kahn

    The PDMA Handbook of New Product Development, Second Edition — Kenneth B. Kahn

  • Ready, Set, Dominate: Implement Toyota’s Set-Based Learning for Developing Products and Nobody Can Catch You — Michael N. Kennedy

    Ready, Set, Dominate: Implement Toyota’s Set-Based Learning for Developing Products and Nobody Can Catch You — Michael N. Kennedy

  • Essentials of New Product Management — Glen L. Urban

    Essentials of New Product Management — Glen L. Urban

  • A New Brand World: All aboard the brandwagon; 2. Cracking your brand’s genetic code; 3. Building brandwidth; 4. Show some emotion; 5. Brand environmentalism; 6. Brand leadership; 7. Branding and the corporate goliath; 8. Brand future — Scott Bedbury

    A New Brand World: All aboard the brandwagon; 2. Cracking your brand’s genetic code; 3. Building brandwidth; 4. Show some emotion; 5. Brand environmentalism; 6. Brand leadership; 7. Branding and the corporate goliath; 8. Brand future — Scott Bedbury

  • Managing New Product and Process Development: Text and Cases — Steven C. Wheelwright

    Managing New Product and Process Development: Text and Cases — Steven C. Wheelwright