Preparing Your Capital Campaign

“Marilyn Bancel has written a highly accessible, readable guide toa very complex process, which is no mean feat. Even if you havebeen through a capital campaign before and think you’re ready-andespecially if you’re new to the capital campaign process-read it!Preparing Your Capital Campaign provides valuable insights andpractical planning tools that will bolster your capacity to take ona campaign’s challenge.”
–Clara Miller, president, Nonprofit Finance Fund

In this hands-on workbook, fund raising expert Marilyn Bancel showsyou how to prepare your organization to embark on a successfulcapital campaign, detailing each step that must be taken before thelaunch.

Preparing Your Capital Campaign–part of the Excellence in FundRaising Workbook Series–breaks down the preparation stage intopractical, manageable parts, outlining in straightforward languagesuch essentials as creating a campaign timetable, setting up thecampaign committee, determining a campaign goal, and getting thewhole organization ready for a fund raising drive. Packed withuseful resources, this nuts-and-bolts workbook includes a campaignskills checklist, strategies for estimating fund raising costs, asample campaign budget, and a list of Web sites tailored to thespecific needs of fund raisers.

If you are brand-new to fund raising, the book offers a conciseintroductory chapter that lays out the basics and answers the keyquestions about capital campaigns. More experienced fund raiserswill benefit from a wealth of reminders for avoiding commonmistakes and a framework for staying focused on the factors thatare most important for success. Preparing Your Capital Campaignwill show you how to make the most of this critical fund raisingstrategy.