76 Ways to Increase Special Event Attendance
“76 Ways to Increase Special Event Attendance” by Scott C. Stevenson, published by Wiley on May 13, 2013, is a practical resource designed to help readers enhance attendance at special events. This edition, comprising 50 pages, offers a diverse range of strategies focused on promoting events and attracting the desired audience.
Readers will find a comprehensive collection of techniques addressing various aspects of event marketing, including how to increase ticket sales and broaden an event’s appeal. The book covers important topics such as social media promotion, event organization, and guidelines for hosting successful events. Additionally, it explores innovative methods like utilizing mobile applications and offering transportation to boost attendance, making it a valuable guide for those involved in nonprofit organizations and charities.
Official synopsis Publisher
Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.
Important topics covered include:
- Marketing and promoting events
- How to increase ticket sales
- Broadening an event’s appeal
- Market special events with new mobile applications
- Offering transportation to increase attendance
- Social media promotion
- Event organization
- Guidelines for hosting record-setting events
- Entertainment
- Donor attraction
- Appreciation-themed events
- Schedules and timing
- Celebrity/VIP involvement
- Pre-event coverage
- Partnering/collaboration
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
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