Media Management Review
Media Management Review by Charles Warner is a comprehensive exploration of contemporary media management issues, published by Lawrence Erlbaum Associates in 1997. This edition spans 208 pages and is presented in English, making it accessible to a wide audience. The book addresses the complexities of media management, catering to both scholars and practitioners in the field.
Readers will find that this publication serves as a valuable resource for those involved in managing various media platforms, including radio, television, and new media. It offers insights into the latest theories and practices in media management, making it relevant for professionals in journalism, communication studies, and related disciplines. The approachable writing style ensures that the information is both understandable and applicable, fulfilling a significant gap in existing literature on this evolving subject.
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This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.
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