The Book Publishing Industry

The Book Publishing Industry by Albert N. Greco, published by Routledge in 2014, offers a detailed examination of the consumer book market, covering adult, juvenile, and mass market paperbacks. This third edition spans 485 pages and presents a comprehensive overview of the U.S. publishing industry, including insights into various book categories and historical data from 1946 to the end of the twentieth century.

Readers will find a thorough exploration of the dynamics within the publishing sector, including a dedicated chapter on e-books that addresses the ongoing transition toward digital media. The book also features a selective bibliography that highlights recent literature related to marketing and economics, providing context for understanding the industry’s evolution. With its focus on business and economics, as well as communication studies, this edition serves as a valuable resource for those interested in the complexities of the publishing landscape.