Marketing in the Digital Age
Marketing in the Digital Age by Eric D. Schulz is an insightful exploration of contemporary marketing strategies, published by Independently Published on July 7, 2019. This edition spans 374 pages and is presented in English. The book delves into the impact of artificial intelligence, marketing automation, and various digital marketing tools that enable marketers to effectively target and engage consumers in today’s high-tech landscape.
Readers will find a comprehensive guide to navigating the complexities of digital marketing, including topics such as social media marketing, search engine optimization, and programmatic advertising. The book aims to clarify how these innovations integrate with traditional marketing practices, providing a structured approach to developing and executing successful marketing plans in a digital-first environment.
Official synopsis Publisher
Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There’s a lot to understand in this new high-tech environment – social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon and more.This book is designed to help you understand and make sense of digital marketing innovation and how it integrates with traditional marketing best practices and strategies, creating a framework that will help you develop and execute successful marketing plans in this digital-first world.
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