Introduction to Semiconductor Marketing
Introduction to Semiconductor Marketing by Alireza Servati, published by Simon Publications, Incorporated in September 2005, is a comprehensive primer tailored for semiconductor industry professionals. This 256-page book presents fundamental marketing concepts alongside practical product marketing and management procedures, making it particularly beneficial for those new to semiconductor product marketing or working in startup environments.
Readers will find a detailed exploration of essential topics such as marketing basics, product positioning, and market segmentation. The book also addresses product management, business planning, and the dynamics of marketing relationships with engineering and sales teams. This edition serves as a valuable resource for anyone looking to enhance their understanding of marketing within the technology and engineering sectors, particularly in the context of electronics and semiconductors.
Official synopsis Publisher
The Introduction to Semiconductor Marketing is a unique marketing primer for semiconductor industry professionals. This primer describes in detail fundamental marketing concepts coupled with useful product marketing and product management procedures. This book is especially useful to people new to semiconductor product marketing or those who are in a start up environment and may need help in marketing and positioning their products. Topics covered by this guidebook include: marketing basics, product positioning, segmenting and targeting markets, basic product management and business planning, marketing organizations, marketing requirements documents, marketing and relationships with engineering and sales among other topics.
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