Introduction to Business Analytics
*Introduction to Business Analytics* by Vernon J. Richardson is a comprehensive resource published by McGraw Hill LLC on January 3, 2023. This 928-page book is designed to equip students with essential skills in business analytics, emphasizing the importance of asking the right questions and utilizing tools such as Excel, Tableau, and Power BI for data examination and analysis.
Readers will find a structured approach to developing a business analytics mindset through the SOAR analytics model, which includes specifying questions, obtaining data, analyzing it, and reporting results. The text incorporates various types of data analysis necessary for analysts, with lab activities at the end of each chapter to reinforce the analytical process. Additionally, a capstone project in the final chapter allows students to apply the complete SOAR model, making it a practical guide for those interested in business and economics, strategic planning, and production and operations management.
Official synopsis Publisher
Introduction to Business Analytics recognizes that students need to develop the skills to ask the right questions, learn to use common workplace tools (such as Excel(R), Tableau(R), and Power BI(R)) to examine and analyze data, and interpret results accurately and effectively to make business decisions. Richardson 1e provides a framework for developing a business analytics mindset called the SOAR analytics model which is composed of four steps– Specify the question, Obtain the data, analyze the data, and report the results. This model is used throughout the text in conjunction with the various types of data analysis that analysts need to perform. The lab activities, which appear at the end of each chapter, follow this framework to reinforce the analytical process. A capstone in the final chapter provides three projects that apply the complete SOAR model.
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