Managing Sport Mega-events
Managing Sport Mega-events by Stephen Frawley, published by Routledge in 2017, offers a comprehensive examination of the complexities involved in managing large-scale sporting events such as the Olympic Games and the Football World Cup. This 186-page book is presented in English and delves into various academic perspectives, including history, sociology, politics, urban planning, and economics, to identify and evaluate the current challenges faced by event managers.
Readers will find that the book addresses three interconnected themes: strategic management, sustainable practices, and operational issues. It explores the rise of sport mega-events, stakeholder management, and governance, while also considering how organizers can ensure sustainability. Additionally, it covers operational aspects such as media and broadcast management, venue logistics, risk management, and marketing strategies. Drawing on insights from leading international sport management scholars, this edition contributes significantly to the existing literature on the subject.
Official synopsis Publisher
Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.
The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management.
The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
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