Doing Digital Connect, Quantify, Optimize: The Guide to Digital for Non-Technical Leaders
Doing Digital Connect, Quantify, Optimize: The Guide to Digital for Non-Technical Leaders by Ved Sen, published by Business Expert Press in November 2022, is a comprehensive resource designed for individuals navigating the complexities of digital transformation. This 270-page book addresses the critical need for understanding digital concepts in today’s business environment, particularly as the pandemic has accelerated the shift towards digital operations and lifestyles.
Readers will find a conceptual framework that simplifies the understanding of digital technologies, including design, data, and various innovations such as APIs, Blockchain, and Artificial Intelligence. The book presents an execution model—Connect-Quantify-Optimize—that aims to equip non-technical leaders with the necessary tools to effectively engage with digital strategies. By focusing on practical applications, this guide serves as a valuable asset for those in business and economics, leadership, and project management who seek to enhance their digital literacy.
Official synopsis Publisher
Understanding Digital is the Most Critical Skill of the Decade
Every business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.
Digital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can’t all be experts on these areas but for most of us, whatever our profession, doing digital is no longer optional.
This book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.
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