Creating Innovative Products Using Total Design

The pioneer of the Total Design movement, Stuart Pugh, created the framework for a structured and methodical design process that is being adopted by an ever-increasing number of companies today.
Pugh’s seminal book, Total Design, provides ground-breaking insights from a great visionary. This new work, Creating Innovative Products Using Total Design: The Living Legacy of Stuart Pugh, now allows the reader to benefit from Pugh’s practical experiences that made him a legacy in product design and development. Chapter summaries by the eminent Dr. Don Clausing and Dr. Ron Andrade position the importance of Pugh’s work in today’s engineering design world.
Every product development professional should have a copy of this book because it covers the entire spectrum of the product design process. In particular, it emphasizes that a total design approach – in all its complexity – is absolutely essential for consistent success in product development. In this book, you will find Pugh’s most famous work, “Concept Selection – A Method that Works,” describing innovative techniques that were put to the test so successfully for General Motors’s Saturn project. You will also learn about the 34 elements of Pugh’s Product Design Specification, the core of his design methodology.
In addition, Pugh takes a close look at Computer-Aided Design (CAD) and knowledge-based engineering, relating them to the concepts of static and dynamic design. The book also offers a careful analysis of the human side of product design, addressing team dynamics, management techniques, and the processes that foster creativity and steady progress.