Business Analytics Applied Modelling and Prediction
Business Analytics Applied Modelling and Prediction by James Abdey is a comprehensive textbook published by SAGE Publications in 2023. This 704-page edition is designed for both undergraduate and postgraduate students of Business Analytics, providing a unique blend of theoretical and applied analytics alongside data visualization techniques. The book aims to equip readers with the skills necessary to analyze, interpret, and communicate data effectively, thereby enhancing decision-making in real-world contexts.
Readers will find a structured approach that includes clear signaling of content levels, an entire chapter dedicated to data visualization using Tableau, and motivational case studies that connect theory to practice. The book also features a variety of end-of-chapter exercises and online resources, including datasets and teaching guides, to facilitate hands-on learning. Topics covered include decision-making, management science, and statistics, making this a valuable resource for those looking to develop their analytical skills in business and economics.
Official synopsis Publisher
Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.
Key features include:
– Clear signalling of introductory, intermediate and advanced content
– An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data
– Motivational cases throughout showing how the theory relates to real life
– A wide variety of end-of-chapter exercises to test your understanding of the topics covered
– Online examples and datasets to help you master your analytics skills through hands-on learning
Lecturers also have access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.
Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics. This book uses Excel(R) and Tableau(R).
Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).
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