Books like Business

#1

The Global Brand How to Create and Develop Lasting Brand Value in the World Market

Nigel Hollis

Themes: Business & Economics

#2

The Oxford Handbook of Management in Emerging Markets

Robert E. Grosse

Themes: Business & Economics

#3

Building Brands Directly Creating Business Value from Customer Relationships

Stewart Pearson

Themes: Business & Economics

#4

Obstructive Marketing Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

Maitland Hyslop

Themes: Business & Economics

#5

The Contagious Commandments Ten Steps to Brand Bravery

Paul Kemp-Robertson

Themes: Business & Economics

#6

Marketing Scales Handbook Multi-Item Measures for Consumer Insight Research (Volume 9)

Gordon C. Bruner

Themes: Business & Economics

#7

Creating Competitive Advantage Give Customers a Reason to Choose You Over Your Competitors

Jaynie L. Smith

Themes: Business & Economics

#8

Global Entrepreneur Taking Your Business International

James F. Foley

Themes: Business & Economics

#9

Unforgettable The Art and Science of Creating Memorable Experiences

Phil Mershon

Themes: Business & Economics

#10

The Brand Bucket Make Your Marketing Work

Barnaby Wynter

Themes: Business & Economics

#11

An Introduction to Survey Research

Ernest L. Cowles

Themes: Business & Economics

#12

The Practical Pocket Guide to Account Planning

Chris Kocek

Themes: Business & Economics

#13

Mass Customization A Supply Chain Approach

Charu Chandra

Themes: Business & Economics

#14

Kids as Customers A Handbook of Marketing to Children

James U. McNeal

Themes: Business & Economics

#15

The Marketing Insomniac Marketing for the New Economy — Jen O’Sullivan

Jen O'Sullivan

Themes: Business & Economics

#16

Podcasting Made Easy

Steve Hart

Themes: Business & Economics

#17

Making the Media Connection Topic Timing Type of Media Using the T-Connector Formula for Marketing and Public Relations

Patricia Faulhaber

Themes: Business & Economics

#18

Product Marketing for Technology Companies

Mark Butje

Themes: Business & Economics

#19

Marketing Management

Philip Kotler

Themes: Business & Economics

#20

Conquer Your Rebrand Build a B2B Brand That Customers Love and Competitors Envy

Bill Kenney

Themes: Business & Economics

#21

Professional Services Marketing How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

Mike Schultz

Themes: Business & Economics

#22

Marketing Health Services, Fourth Edition

Richard K. Thomas

Themes: Business & Economics

#23

Consumer Social Values

Eda Gurel-Atay

Themes: Business & Economics

#24

Personal Influence The Part Played by People in the Flow of Mass Communications

Elihu Katz

Themes: Business & Economics