Books like Advanced Customer Analytics Targeting, Valuing, Segmenting and Loyalty Techniques

#1

It’s Not the Size of the Data — It’s How You Use It Smarter Marketing with Analytics and Dashboards

Koen Pauwels

Themes: Data Analytics • Consumer Behavior • Data Science

#2

Practical Digital Marketing and AI Psychology How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

J. Jonathan Gabay

Themes: Retailing • Customer Relations • Consumer Behavior

#3

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Fabio Musso

Themes: Retailing • Customer Relations • Consumer Behavior

#4

The New Customer Experience Management Why and How the Companies of the Future Address Their Customers’ Needs Proactively

Ivaylo Yorgov

Themes: Data Analytics • Customer Relations • Consumer Behavior

#5

Understanding Service Consumers

Jochen Wirtz

Themes: Customer Relations • Consumer Behavior • Marketing

#6

Real Time Preparing for the Age of the Never Satisfied Customer

Regis McKenna

Themes: Customer Relations • Consumer Behavior • Data Science

#7

Oracle E-Business Suite 12 Tuning Tips & Techniques Manage & Optimize for World-Class Effectiveness, Efficiency, and Success

Richard Bingham

Themes: Data Analytics • Retailing • Data Science

#8

The Rise of Blockchain Applications in Customer Experience

Mohammed Majeed

Themes: Customer Relations • Consumer Behavior • Marketing

#9

Outside Insight Navigating a World Drowning in Data

Jorn Lyseggen

Themes: Data Analytics • Data Science • Marketing

#10

Learning Google Analytics Creating Business Impact and Driving Insights

Mark Edmondson

Themes: Data Analytics • Data Science • Marketing

#11

Fundamentals of Mobile Marketing Theories and Practices

Shintaro Okazaki

Themes: Retailing • Marketing • Research

#12

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Carmine Gallo

Themes: Retailing • Customer Relations • Marketing

#13

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Jasmine Kaur

Themes: Retailing • Customer Relations • Marketing

#14

Hyperconsumption Corporate Marketing Vs. the Planet

Gerard Hastings

Themes: Retailing • Consumer Behavior • Marketing

#15

Get Clients Now! (TM)

Hayden, C.J.

Themes: Customer Relations • Consumer Behavior • Marketing

#16

The Forever Transaction: : How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Robbie Kellman Baxter

Themes: Customer Relations • Consumer Behavior • Marketing

#17

Promotional Marketing How to Create, Implement and Integrate Campaigns that Really Work

Roddy Mullin

Themes: Retailing • Consumer Behavior • Marketing

#18

The Welcomer Edge Unlocking the Secrets to Repeat Business

Richard R. Shapiro

Themes: Retailing • Customer Relations • Marketing

#19

What Customers Crave How to Create Relevant and Memorable Experiences at Every Touchpoint

Nicholas Webb

Themes: Customer Relations • Consumer Behavior • Marketing

#20

Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth

Remi Gicquel

Themes: Customer Relations • Consumer Behavior • Marketing

#21

Reengineering Retail The Future of Selling in a Post-Digital World

Doug Stephens

Themes: Retailing • Consumer Behavior • Marketing

#22

Consumer Behavior

Leon G. Schiffman

Themes: Customer Relations • Consumer Behavior • Marketing

#23

Stickier Marketing How to Win Customers in a Digital Age

Grant Leboff

Themes: Retailing • Customer Relations • Marketing

#24

The Rise of Positive Luxury Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

Wided Batat

Themes: Retailing • Marketing • Research