B2B Data-driven Marketing Sources, Uses, Results
B2B Data-Driven Marketing: Sources, Uses, Results by Ruth Stevens, published by Racom Communications in 2015, is a practical guide designed for business marketers seeking to enhance their marketing strategies through effective data management. This edition spans 294 pages and provides a comprehensive overview of managing and executing business marketing plans. The book identifies essential data sources, outlines the establishment of an organization’s data architecture, and emphasizes the importance of maintaining clean data.
Readers will find insights into how business marketers utilize information on a global scale, making it relevant for companies of all sizes, from small businesses to large multinationals. The text includes discussions on troubleshooting common issues, case studies that illustrate the principles presented, and forward-looking perspectives on the future of B2B database marketing. This resource serves as a valuable reference for marketing managers and business owners aiming to optimize their data-driven marketing efforts.
Official synopsis Publisher
The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it’s here. B2B Data-Driven Marketing: Sources, Uses, Results, by Ruth Stevens and Theresa Kushner, meets that need. In 220 pages the book lays out basic definitions and applications by identifying data sources, setting up an organization’s data architecture to best advantage, and managing that data and keeping it clean. The book then shows how busi-ness marketers use their information, how to manage that data on a global scale, and how all companies, from mom-and-pops to multinationals, can manage their data within reasonable cost parameters. The last chapters discuss trouble-shooting problems (with solutions), case studies showing all of the book’s principles in ac-tion, and speculation on the future of B2B database marketing. It is the one book that B2B marketing managers and owners will keep close athand.
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