Analyzing and Reporting Focus Group Results
Analyzing and Reporting Focus Group Results by David L. Morgan, published by SAGE in 1998, is a comprehensive guide that delves into the intricacies of focus group analysis. This 139-page book presents essential principles that differentiate focus group data analysis from other qualitative methodologies, addressing the unique challenges researchers face in this area.
Readers will find a thorough overview of systematic and verifiable analysis strategies, along with a variety of approaches to enhance their understanding of focus group research. The book is designed to assist academic audiences, focus group practitioners, and moderators, providing hundreds of practical tips to facilitate effective analysis. With its focus on methodology and research, this edition serves as a valuable resource for those engaged in social science and medical research.
Official synopsis Publisher
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
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