America in JeruSALEm
America in JeruSALEm by Anat First, published by Bloomsbury USA in January 2009, explores the dynamics of Americanization and national identity in smaller nations during the late twentieth and early twenty-first centuries. This edition, comprising 138 pages, utilizes advertisements as a lens to examine these processes, focusing specifically on Israel’s efforts to cultivate a distinct culture and language amidst ongoing national conflicts.
Readers will find a detailed analysis of how Israel navigates the challenges of maintaining its Jewish traditions and Hebrew language while facing the influences of American culture. The book delves into themes of social science, regional studies, and ethnic studies, providing insights into the complex interplay between cultural identity and external pressures. Through its examination of advertising, America in JeruSALEm presents a unique perspective on the broader implications of globalization in the context of the Middle East.
Official synopsis Publisher
America in JeruSALEm develops a model that demonstrates the process of Americanization versus national identity in small countries toward the end of the twentieth century and the beginning of the twenty-first, using advertisements to understand this process. The authors present Israel as a test case because it is trying to maintain a new Israeli culture, a Jewish tradition, and a unique language—Hebrew—against the background of an ongoing national conflict.
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