After Effects for Designers Graphic and Interactive Design in Motion

After Effects for Designers Graphic and Interactive Design in Motion by Chris B. Jackson, published by Taylor & Francis Group in 2018, is a comprehensive guide aimed at design students, artists, and professionals in web, graphic, and interactive design. This edition spans 316 pages and provides an in-depth exploration of motion design projects using Adobe After Effects. The book covers fundamental aspects of time-based design while delving into principles such as animation, composition, visual hierarchy, typography, and cinematic storytelling.
Readers will find step-by-step project exercises that offer practical tips and hands-on techniques, enabling them to effectively utilize the tools available for motion design. Each chapter is designed to help readers conceptualize and visualize creative solutions, building professional-world examples along the way. Additionally, a companion website complements the book with complete project files and extra video tutorials, enhancing the learning experience for those looking to apply their skills in client-based work.
Official synopsis Publisher
After Effects for Designers teaches design students, artists, and web, graphic, and interactive designers how to design, develop, and deploy motion design projects using Adobe After Effects. Author Chris Jackson balances fundamental aspects of time-based design with related techniques, and explores the principles of animation; composition and layout; visual hierarchy; typography; cinematic storytelling; 3D modelling; compositing, and more. Each chapter contains unique, step-by-step project exercises that offer timesaving practical tips and hands-on design techniques, teaching readers how to effectively use the tools at their disposal in order to conceptualize and visualize creative solutions to their own motion design work. Readers will build professional-world examples in every chapter and, as a result, learn how to both design effectively using After Effects and practically apply these skills in client-based work.
An accompanying companion website includes complete project files for the book’s chapter exercises, and additional video tutorials.
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