Advertising Copywriting

Advertising Copywriting by Philip Ward Burton, published by NTC Business Books in 1999, is a comprehensive guide that spans 349 pages. This edition offers practical and straightforward instructions for writing effective advertising copy, catering to a range of campaigns from low-budget local efforts to high-budget national television spots. The book emphasizes the application of pre-tested principles to help students craft attention-grabbing headlines and sales-generating content.

Readers will find a focus on the essential techniques of business writing within the context of advertising and promotion. The content is designed to equip aspiring copywriters with the skills needed to create compelling copy that resonates with audiences. By exploring various advertising strategies, this book serves as a valuable resource for those looking to enhance their understanding of effective communication in the business and advertising sectors.