Advertising and Societies Global Issues
Advertising and Societies Global Issues by Katherine Toland Frith, published by Peter Lang in 2010, offers an international perspective on advertising practices while addressing the ethical and social implications within global societies. This third edition spans 264 pages and is presented in English, providing a thorough examination of topics such as the representation of women and minorities in advertisements, the impact of advertising on children, and the evolution of advertising in the digital age.
Readers will find a comprehensive review of literature related to advertising and society, enriched with practical examples from international media that illustrate the dynamics of global advertising and consumer culture. The book discusses the significance of emerging markets and includes updated visuals to reflect recent changes in the advertising landscape. This edition serves as a valuable resource for students and scholars, facilitating a deeper understanding of the intersection between advertising, communication studies, and social science.
Official synopsis Publisher
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
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