Go-givers Sell More
Go-Givers Sell More by Bob Burg, published by Portfolio in 2010, is a practical guide that explores the concept of giving as a fundamental approach to sales. This first edition, comprising 193 pages, delves into how adopting a Go-Giver mindset can transform the sales process from an adversarial interaction into a collaborative relationship. The authors, Bob Burg and John David Mann, build on the principles established in their previous work, demonstrating how focusing on creating value for others can lead to greater success in business.
In Go-Givers Sell More, readers will find a wealth of insights and strategies designed for anyone involved in sales. The book emphasizes the importance of cultivating trust and prioritizing the needs of potential customers, rather than merely convincing them to make a purchase. Through a variety of real-life examples, Burg and Mann illustrate how sales professionals can thrive by embracing a giving mentality, ultimately leading to more fulfilling and effective selling experiences. This edition serves as a resource for those looking to enhance their approach to sales within the realms of business and economics.
Official synopsis Publisher
With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business.
Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as convincing potential customers to do something they don’t really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be.
As Burg and Mann demonstrate, it’s far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.
Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
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