The New Solution Selling

The New Solution Selling by Keith M. Eades, published by McGraw-Hill Professional on November 14, 2003, is a comprehensive guide designed for today’s fast-paced sales environment. This second edition builds on the foundational principles established in the original Solution Selling, offering updated cases and examples that reflect the evolving landscape of sales. With 299 pages, this book aims to enhance individual productivity and improve organizational return on investment through a refined approach to the sales process.
Readers will find a performance-focused resource that presents a revamped sales philosophy and management system tailored for various industries. The New Solution Selling emphasizes techniques used by top performers to effectively prospect and streamline the sales pipeline. By focusing on differentiating oneself and one’s products from competitors, this edition seeks to reduce the time between initial qualifying and closing a sale, making it a valuable tool for sales professionals and managers looking to achieve greater success in their endeavors.
Official synopsis Publisher
THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY’S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENT The long-awaited sequel to Solution Selling, one of history’s most popular selling guides Nearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text’s cases, examples, and situations and sharpens its focus on streamlining the sales process to achieve greater success in fewer steps and a shorter time frame. Much in sales has changed in the past decade, and The New Solution Selling incorporates those changes into an integrated, tailored approach for improving both individual productivity and organizational return on investment. Written to enhance the results and careers of sales pros and managers in virtually any industry, this performance-focused book features: A completely revamped, updated sales philosophy,management system, and architecture Tools to increase the quality and velocity of sales pipeline opportunities Techniques that ‘Best of the Best’ use to prospect for success Solution Selling created new rules for one-to-one selling of hard-to-sell items. The New Solution Selling focuses on streamlining the proven Solution Selling process and quickly differentiating both oneself and one’s products from the competition while decreasing the time spent between initial qualifying and a successful, profitable close.
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