Marketing For Dummies
Marketing For Dummies by Ruth Mortimer is a comprehensive guide published by John Wiley & Sons on July 10, 2012. This 3rd Edition, written in English and spanning 432 pages, offers practical advice aimed at helping businesses enhance their marketing efforts. The book focuses on smart marketing techniques designed to increase visibility and engagement with both new and existing customers.
Readers will find a wealth of information on planning successful marketing campaigns, selecting effective strategies, and crafting compelling advertising. The guide includes insights from industry experts and covers the latest tools and techniques in marketing. With a focus on business and economics, as well as public affairs and administration, this edition serves as a valuable resource for anyone looking to advance their marketing skills and drive business growth.
Official synopsis Publisher
Smart marketing techniques to get your business noticed.
Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
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