Marketing to Millennials For Dummies
Marketing to Millennials For Dummies by Corey Padveen, published by John Wiley & Sons on May 15, 2017, is a comprehensive guide designed to help businesses effectively engage with the millennial demographic. This 360-page edition provides insights into the characteristics and behaviors of millennials, who represent a significant consumer market in the United States. The book is filled with data, research, and case studies that illustrate how to adapt marketing strategies to resonate with this influential group.
Readers will find practical advice on navigating the unique economic realities faced by millennials and strategies for building meaningful connections with them. The guide emphasizes the importance of understanding the ‘sharing economy’ and adapting to new media to capture the attention of this demographic. By exploring integrated marketing strategies, the book aims to equip readers with the tools necessary to maintain a prominent presence in the minds of millennial consumers.
Official synopsis Publisher
Market effectively to the millennial mindset
Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.
Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the ‘sharing economy,’ and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind.
- Identify key millennial characteristics and behaviors
- Grasp and adapt to millennial economic realities
- Reach your target audience with integrated strategies
- Build deep, lasting connections with millennials
Get ready to crack the code —millennials are a mystery no more!
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