Consumer Psychology in Behavioral Perspective
Consumer Psychology in Behavioral Perspective by Gordon Foxall, published by Beard Books in December 2004, offers an insightful examination of the psychological factors influencing consumer behavior. This edition spans 244 pages and is presented in English, focusing on the motivations behind purchasing decisions and consumer choices.
Readers will find a thorough exploration of the psychological and behavioral aspects that drive individuals in their buying habits. The book contributes significantly to the understanding of consumer decision-making, delving into topics related to business and economics, as well as applied psychology. This reprint aims to enhance comprehension of the complex dynamics at play in consumer behavior.
Official synopsis Publisher
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
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